Maternity & Personal Care Trends and Forecast
The future of the global maternity & personal care market looks promising with opportunities in the skin care, hair care, oral care, and cosmetic markets. The global maternity & personal care market is expected to reach an estimated $67.3 billion by 2030 with a CAGR of 5.4% from 2024 to 2030. The major drivers for this market are growing awareness among people about their personal health and hygiene, rise in the proportion of professional women in the workforce, as well as, increase in the market for cozy maternity clothing and personal care products like lotions, oils, and vitamins.
• Lucintel forecasts that,within the maternal apparel category, day wear is expected to witness the highest growth over the forecast period due to rise in the number of working women and their growing need for contemporary yet comfortable maternity wear.
• Within the product category category, skin care is expected to witness the highest growth due to increase in demand for self-care and health-promoting products among consumers.
• In terms of regions, APAC is expected to witness the highest growth over the forecast period due to growing consumer expenditure on personal care and cosmetics, as well as a rise in the market share of these products in this area.
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Emerging Trends in the Maternity & Personal Care Market
Emerging trends in the maternity and personal care market have been influenced by changing consumer preferences and advances in technology. These trends show an increased inclination towards personalized, sustainable, and innovative solutions that affect how products are developed and marketed.
• Sustainability and Eco-Friendly Products: There is an increasing demand for sustainable and eco-friendly maternity products, with consumers looking for items with minimal environmental impact, such as biodegradable diapers and organic skincare products. To this end, brands use recyclable materials and other methods to reduce their carbon footprint, aligning with greater environmental concerns.
• Personalized Care Solutions: Moreover, there is a growing trend towards personalized care during pregnancy, with products being developed to meet individual requirements at different stages. Such innovations include personalized skincare routines, genetically tested dietary supplements, and customized prenatal apps that provide specific advice and monitoring.
• Integration of Technology: Maternity and personal care are being transformed by technology. Wearable devices, mobile applications, and telemedicine services offer real-time health monitoring for expectant mothers through personalized recommendations and online consultations, enhancing convenience and increasing accessibility.
• Focus on Mental Health and Wellness: The importance of mental health in relation to emotions during pregnancy has risen significantly, leading to the development of related products such as stress reduction tools, counseling services, and postpartum depression support materials.
• Rise of Natural and Organic Products: Consumer preference for natural and organic products arises from concerns about synthetic components. This trend leads to the creation of chemical-free goods that emphasize purity and safety.
These trends—sustainability, personalization, technological integration, mental health focus, and natural products—are reshaping the maternity and personal care market, resulting in a higher demand for environmentally friendly, tailor-made, technologically advanced, and health-supporting items.
Recent Developments in the Maternity & Personal Care Market
Significant changes in the maternity and personal care market focus on innovations, sustainability, and personalization. Major developments across different markets are driving the future of maternity care by providing modern consumers with sophisticated, eco-friendly solutions.
• Growth of Organic and Natural Products: Many companies are starting to offer organic and natural products in response to growing consumer demand for safer, cleaner ingredients, especially during pregnancy or early motherhood.
• Technological Innovations: The integration of technology into maternity care is deepening, with wearable devices used for maternal and fetal health monitoring, as well as mobile apps that facilitate personalized health tracking and advice.
• Focus on Sustainability: There is an increasing focus on sustainable practices, including environmentally friendly packaging materials. Additionally, greener production processes have been adopted by firms, leading to less waste being produced and meeting the demands of customers who are increasingly interested in eco-friendly products.
• Expansion of Digital Health Platforms: Digital health platforms are gaining wider usage, including virtual consultations, telemedicine services, and online support groups. These platforms make receiving medical attention more convenient, especially in areas where local doctors may not be available for pregnant women.
• Personalized Maternity Care: Companies now provide personalized skincare products and custom-made prenatal vitamins, ensuring individual needs are met and improving overall experiences related to treatment interventions.
The maternity and personal care market is being revolutionized by various recent developments, including the adoption and production of organic products, technological advancements, a focus on sustainability, the expansion of digital health platforms, and personalized care.
Strategic Growth Opportunities for Maternity & Personal Care Market
The maternity and personal care market has been experiencing strategic growth opportunities due to changing consumer attitudes. This report highlights strategic growth opportunities that can enable companies to enhance their competitive positioning and enlarge their market share.
• Sustainable Product Lines: One major area for growth is sustainable product lines. Eco-conscious buyers are increasingly prioritizing green products, and brands that incorporate recyclable materials and natural ingredients will appeal to this growing segment.
• Technological Integration: Investing in technologies such as wearable health devices and mobile applications can improve product offerings and open new revenue streams. Technology can support expectant mothers’ health monitoring with tailored treatment approaches, creating an avid user base among those familiar with it.
• Expansion into Emerging Markets: Targeting emerging markets with rising disposable incomes presents growth potential. By adapting products for local tastes and investing in distribution channels, companies may gain access to new customer bases in these regions.
• Personalized Care Solutions: Offering personalized care solutions like custom skincare regimens or tailored nutrition programs could help brands gain a competitive edge within the industry. Tailoring products to individual preferences enhances customer satisfaction and results in loyalty.
• Digital Health Platforms: Developing and expanding digital health platforms, such as virtual consultations or telemedicine services, can offer added value to users. These platforms address accessibility issues, making them convenient, which is important for attracting modern customers.
The future of the maternity and personal care market depends on several factors, including sustainable product lines, technology integration, penetration into emerging markets, personalized care solutions, and digital health platforms. By taking advantage of these opportunities, businesses can grow and gain a foothold in the market.
Maternity & Personal Care Market Driver and Challenges
The maternity and personal care market is influenced by various technological, legal, political, and environmental factors. These drivers and barriers determine how companies operate and innovate in this industry. Technological advancements foster innovation, while economic factors affect consumer spending and market growth. Regulatory issues create barriers to entry for new companies and compliance costs for existing firms. Understanding these elements is crucial for navigating the complexities of this market and leveraging opportunities while addressing potential obstacles.
The factors driving the maternity and personal care market include:
• Technological Advancements: Innovations in technology, such as wearable health devices and mobile health apps, have revolutionized the maternity and personal care markets. Through real-time monitoring of maternal-fetal health conditions, personalized recommendations can be provided, improving access to health services. Better management of pregnancy and postpartum care through technology integration has increased demand for tech-driven products and services.
• Increasing Consumer Awareness: Demand for high-quality maternity and personal care products has been driven by growing awareness about health, wellness, and product safety. Consumers prefer transparent ingredient lists with proven natural formulations, especially during pregnancies, as they seek safe products that will not harm their unborn babies or themselves while being effective.
• Focus on Sustainability: There is a strong emphasis on environmental sustainability as customers increasingly prefer eco-friendly and ethically made products. Brands are responding by adopting sustainable practices, such as recycling materials and minimizing their carbon footprints. This trend has led to the development of greener products and shopping habits among consumers, as sustainability plays an important role in brand preference.
• Increased Disposable Income: Rising disposable incomes, particularly in emerging markets, have enabled customers to spend more on premium maternity and personal care products. This increased spending power allows investment in specialized products that deliver extra benefits and superior quality. This economic shift opens opportunities for luxury or niche-oriented products targeting specific needs.
• Demand for Personalized Services: The market is being shaped by a growing inclination for personalized care solutions. Consumers seek customized personal care goods, such as tailored skincare routines and individual dietary supplements. By providing personalized recommendations using data and technology, brands can improve customer satisfaction and foster loyalty through bespoke offerings.
Challenges in the maternity and personal care market include:
• Regulatory Compliance: For firms operating within the maternity and personal care industry, navigating complicated regulatory systems can be problematic. Compliance with multiple laws concerning product safety, labeling, and marketing requires significant resources and may affect operational efficiency. Businesses must track regulatory amendments to avoid legal liabilities and market entry barriers.
• Economic Fluctuations: Economic slowdowns or fluctuations can impact the purchase of discretionary items, such as premium maternity clothing or personal care products. Economic instability may reduce disposable incomes, leading to decreased consumer confidence and lower sales volumes, ultimately affecting profitability. Organizations need to realign strategies according to changing economic conditions to maintain stability.
• Fierce Competition: The maternity wear market includes both small producers selling their own designs online and major retailers offering a wide range of styles. Ongoing innovation and effective promotions are required to distinguish offerings and maintain a competitive edge. The presence of established and emerging players makes it challenging for new entrants to build brand recognition and capture market share.
Several drivers influence the maternity and personal care market, including technological advancements, growing consumer awareness, a focus on sustainability, rising disposable incomes, and demand for personalization. Nevertheless, crucial challenges such as regulatory compliance, economic fluctuations, and intense market competition cannot be ignored. Addressing these drivers and overcoming challenges are essential for companies to succeed in this dynamic market while taking advantage of growth opportunities and mitigating risks.
List of Maternity & Personal Care Companies
Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies maternity & personal care companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the maternity & personal care companies profiled in this report include-
• Jubiliant Ingrevea
• Amoralia
• Mama Mio
• Unilever
• Kaya
• Destination Maternity Corporation
• Proctor & Gamble
• Seraphine
• Johnson & Johnson
• Edgewell Personal Care
Maternity & Personal Care by Segment
The study includes a forecast for the global maternity & personal care by product category, personal care, maternal apparel, end use, and region.
Maternity & Personal Care Market by Product Category [Analysis by Value from 2018 to 2030]:
• Skin Care
• Hair Care
• Oral Care
• Cosmetics
• Others
Maternity & Personal Care Market by Personal Care [Analysis by Value from 2018 to 2030]:
• Stretch Marks Minimizer
• Body Restructuring Gels
• Itching Prevention Creams
• Skin Toning Creams
• Others
Maternity & Personal Care Market by Maternal Apparel [Analysis by Value from 2018 to 2030]:
• Day Wear
• Night Wear
• Innerwears
Maternity & Personal Care Market by End Use [Shipment Analysis by Value from 2018 to 2030]:
• Female
• Children & Infants
Maternity & Personal Care Market by Region [Shipment Analysis by Value from 2018 to 2030]:
• North America
• Europe
• Asia Pacific
• The Rest of the World
Country Wise Outlook for the Maternity & Personal Care Market
The maternity and personal care market is changing rapidly due to increasing consumer awareness, technological advancements, and a growing focus on health and well-being. Recent developments in key countries such as the United States, China, Germany, India, and Japan signify a transition towards more personalized, natural, and innovative products. These shifts indicate how the industry is responding to changes in customer preferences and technological developments, aiming to improve the well-being of mothers and babies.
• United States: In America today, the maternity and personal care industries are experiencing high demand for organic and all-natural goods. Manufacturers emphasize clean ingredients and labeling transparency. Moreover, there is an increasing trend toward the customization of various care options offered by firms targeting specific skin types or stages of pregnancy. Digital health platforms have become popular, enabling mothers-to-be to access virtual consultations and personalized recommendations. Furthermore, enhanced attention has been given to mental health support through products addressing emotional aspects associated with pregnancy.
• China: The Chinese market for maternal health and personal care products is growing rapidly due to rising disposable income levels and an emerging middle class. Many shoppers want top-quality goods from abroad, while others prefer exclusive or premium pregnancy services. On e-commerce sites and social media networks, companies sell everything from prenatal vitamins to skincare products. Additionally,
• Germany: The German maternal healthcare industry has seen a surge in the offering of eco-friendly and sustainable products. Consumers now look for environmentally friendly products that reflect their ethical values, leading manufacturers to embrace recyclable packaging and natural ingredients. Also, multitasking items are increasingly preferred during the childbearing routine by consumers locally. Prenatal nutrition, among other areas, has attracted significant investments by German firms in R&D activities aimed at enhancing these products. Furthermore, digital approaches, including mobile apps, provide customized care guidance.
• India: The Indian maternity and personal care market remains focused on traditional healing methods coupled with holistic approaches to wellness. Herbs and Ayurveda are increasingly in demand for pregnancy and the postpartum period. Moreover, companies are targeting customers at low price ranges to serve a wide range of people. Online shopping has increased access to specialized maternity products. There is also a shift towards the inclusion of maternal health within wellness and fitness, with products supporting general well-being during and after childbirth.
• Japan: The Japanese maternity and personal care market represents a mix of traditional values and technological innovation. Technologically advanced healthcare items, like wearable devices and smart maternity goods, are in high demand in the country. Similarly, Japanese consumers desire products that utilize traditional ingredients or recipes from their country. Brands now offer specific product lines for different pregnancy stages, leading to a rise in customization trends. Furthermore, there is an emphasis on postnatal recovery through the provision of recovery aids alongside overall health considerations.
Features of the Global Maternity & Personal Care Market
Market Size Estimates: Maternity & personal care market size estimation in terms of value ($B).
Trend and Forecast Analysis: Market trends (2018 to 2023) and forecast (2024 to 2030) by various segments and regions.
Segmentation Analysis: Maternity & personal care market size by product category, personal care, maternal apparel, end use, and region in terms of value ($B).
Regional Analysis: Maternity & personal care market breakdown by North America, Europe, Asia Pacific, and Rest of the World.
Growth Opportunities: Analysis of growth opportunities in different product category, personal care, maternal apparel, end use, and regions for the maternity & personal care market.
Strategic Analysis: This includes M&A, new product development, and competitive landscape of the maternity & personal care market.
Análisis de la intensidad competitiva de la industria basada en el modelo de cinco fuerzas de Porter.
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Preguntas frecuentes
Q1. What is the maternity & personal care market size?
Answer: The global maternity & personal care market is expected to reach an estimated $67.3 billion by 2030.
Q2. What is the growth forecast for maternity & personal care market?
Answer: The global maternity & personal care market is expected to grow with a CAGR of 5.4% from 2024 to 2030.
Q3. What are the major drivers influencing the growth of the maternity & personal care market?
Answer: The major drivers for this market are growing awareness among people about their personal health and hygiene, rise in the proportion of professional women in the workforce, as well as, increase in the market for cozy maternity clothing and personal care products like lotions, oils, and vitamins.
Q4. What are the major segments for maternity & personal care market?
Answer: The future of the global maternity & personal care market looks promising with opportunities in the skin care, hair care, oral care, and cosmetic markets.
Q5. Who are the key maternity & personal care market companies?
Answer: Some of the key maternity & personal care companies are as follows:
• Jubiliant Ingrevea
• Amoralia
• Mama Mio
• Unilever
• Kaya
• Destination Maternity Corporation
• Proctor & Gamble
• Seraphine
• Johnson & Johnson
• Edgewell Personal Care
Q6. Which maternity & personal care market segment will be the largest in future?
Answer: Lucintel forecasts that day wear is expected to witness the highest growth over the forecast period due to rise in the number of working women and their growing need for contemporary yet comfortable maternity wear.
Q7. In maternity & personal care market, which region is expected to be the largest in next 5 years?
Answer: APAC is expected to witness highest growth over the forecast period due to growing consumer expenditure on personal care and cosmetics, as well as a rise in the market share of these products in this area.
Q.8 Do we receive customization in this report?
Answer: Yes, Lucintel provides 10% customization without any additional cost.
This report answers following 11 key questions:
Q.1. What are some of the most promising, high-growth opportunities for the maternity & personal care market by product category (skin care, hair care, oral care, cosmetics, and others), personal care (stretch marks minimizer, body restructuring gels, itching prevention creams, skin toning creams, and others), maternal apparel (day wear, night wear, and innerwear's), end use (male, female, and children & infants), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
Q.2. Which segments will grow at a faster pace and why?
Q.3. Which region will grow at a faster pace and why?
Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
Q.5. What are the business risks and competitive threats in this market?
Q.6. What are the emerging trends in this market and the reasons behind them?
Q.7. What are some of the changing demands of customers in the market?
Q.8. What are the new developments in the market? Which companies are leading these developments?
Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?
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